Institutional Advice for Individual Investors

Your Trusted Provider of Investment Advisory Services

At RELiANCE Investing, we are a fee-only investment advisory company with experience you can trust. Since 2009, we have offered exceptional portfolio management and consulting services to our clients.

Based in Sandy, UT, RELiANCE Investing is an independent, state-registered investment advisor (RIA). RIAs can be distinguished from other types of financial services firms (such as custodians or broker-dealers) since your assets are “held away” with an independent, third-party custodian of your choice.

Investment Advisors You Can Trust

The separation of the investment management from the custodian/brokerage firm provides a system of checks and balances in order to protect the clients’ involvement. This system allows each entity to focus on its primary functions with fewer conflicts of interest. When utilizing our services, the client only grants us limited access to the account for investment management.

RELiANCE Investing Provides

  • Portfolio Management and Consulting
  • Investment Commentary
  • Financial Planning
  • Financial Aggregation

Custodian Provides

  • Account Statements
  • Year-End Tax Forms
  • Trade Confirmations
  • Online Access

Benefits of Choosing Us

To ensure that our clients’ interests are protected, we impose a system of separation with the custodian/brokerage firm. This vital distinction provides the following benefits to our clients:

Transparent Accounting

Clients receive management and investment commentary from RELiANCE Investing, while the custodian provides clients with account statements, trade confirmations, and online access. This method of reporting from two independent sources provides transparency, redundancy, and independent verification.

Conflict-Free Advice

Our remuneration for acting as an investment manager is limited solely to our fully negotiable management fee with you. We do not receive brokerage commissions from trading, nor do we receive compensation (i.e., 12b-1 fees) from any of the investments we select.

This system allows us to remain objective in our investment decisions and free from conflicts of interest. In the rare case that an investment sponsor provides RELiANCE Investing with reimbursement or soft dollars, this form of remuneration will be well documented and communicated to you.

Higher Regulatory Standards

RIAs are held to a higher regulatory standard when compared to brokers and carry a specific fiduciary duty. This means that we are obligated to provide our clients with proper investment advice and to always act in their best interest.

Stockbrokers or registered representatives are held to a lower standard of “suitability” in their sale of investment products to you. This in no way guarantees that your return expectations will be met. However, since our compensation is based on the value of your portfolio, we certainly have a vested interest in your success.